The OGs of Wellness

Yerba Prima. Clean. Proven. Old School.

Yerba Prima is the oldest and most trusted fiber manufacturer in the US. The packaging isn't like the new fancy DTC brands you see all over TikTok and Instagram, its the same as it was in the 80s. To give Yerba Prima a voice that stands above the hype, we took this stripped-back, time-tested, no-filler brand and crafted a personality with humor as dry as their psyllium husk. No fluff. No fillers. No BS.