Saving a Day at the Beach

Malibu Reefcheck

A global initiative focused on reef conservation:

Malibu's iconic white bottle redesigned to raise visibility of the cause, a partnership with a global coral reef conservation organization, and an opportunity for consumers to join their efforts in conserving coral reefs worldwide.

RESULTS:

• Limited Edition SKU saw 100% depletion before program end

• Exceeded reach, impressions, awareness goals by 312%, 134% and 42% respectively ​

• The brand has received over 400 million impressions with coverage in Coolhunter.com, Conde Nast Traveler, USA Today, TONY, and Marie Claire

• Exceeded targeted influencer impressions by 54% and engagement by 42%

• Website conversions saw a 112% increase and the campaign increased new visitors to the site by 82%

AWARDS