The launch of the Estroven Intimacy Kit included a 10 week promotion around the theme "Rediscover your Sense of Sex" to appeal to the fact that women respond to their sexual desires both physically and emotionally.

The promotion included information from experts—an M.D., a Sex and Relationship Therapist, and a blogger—including a series of sense-based video tips.

The campaign extends from digital to public relations and eCRM to social, all fitting within the TV commercial theme of "Menopause Monologues."

To further promote the digital activity, social videos were created within the context of "Menopause Monologues" that spoke to each sense.

Forage to Glass is a strategic program to raise awareness of Caoruun Gin among beverage trade influencers. The program focused on the spirit's assets, as a gin created with botanicals hand-sourced from the distillery’s backyard, by the master distiller, allowing the brand to tap into the trend of food and drink urban foraging. The program was focused in the gin's key market Chicago, where an event was held for local mixologists and media who were invited to forage with an urban forager in Lincoln Park, attend an educational seminar led by Gin Master Simon Buley, and create cocktails with the hand-picked ingredients. The campaign was so success fill it was replicated at Tales of the Cocktail in New Orleans, as well as in select global markets, becoming a global best practice for the brand.  

Following the program, Caorunn sales grew over 150% in the Chicago market.

This digital commercial was created to support the "Radio Maliboomboom Summer Correspondent" program by calling for entries to the contest, where one person won the opportunity to tour with the Radio Maliboomboom Summer Concert Series.

The SPiN Blue Balls campaign was launched at SPiN New York, Los Angeles, Toronto, and Dubai, to benefit the Testicular Cancer Society (TCS). When patrons ordered a "Blue Ball Special" or posted a photo with the #SPiNBlueBalls hashtag, SPiN pledged $1 to the TCS organization.

The activity lead to Time Out New York offering SPiN's co-owner Susan Sarandon the first ever guest-editor gig at the magazine.

For the summer BBQ season, Jägermeister partnered with celebrity chef Chris Santos. Programming around the partnership involved recipe creation, store signage, social media efforts, and press and trade events around the country.

These advertisements were created to support the Bank of America Winter Village and Bryant Park holiday programming. They ran in print, digitally, and on social media.

The launch of the Lenovo Yoga and other convertibles required bridging the gap between traditional PR and social media. 

To do this, five "DOers" showcased their innovative projects and work processes using the multi-faceted and flexible laptops, creating a platform for the introduction of the convertibles line to the press. To extend the energy of the launch event to the date of release of the portfolio, additonal "DOers" were employed, from social medai influcencers to local musicians who made music on the Yoga and produced a video of their session, as well as inspiring an artist to build a 3-D print replica of the Yoga using the latest 3-D printing technology.

In addition to the Yoga, the Twist—primarily a business computer—was launched with an initiative to reward frequent business fliers who work on airplanes.

Orchestrated in three weeks, the Malibu Summer Flashmob showcased the new advertising campaign's quirky dance. Taking place in NYC's City Hall park, the 100 person mob reached over 100,000 views on YouTube in the first three days.