Forage to Glass is a strategic program to raise awareness of Caoruun Gin among beverage trade influencers. The program focused on the spirit's assets, as a gin created with botanicals hand-sourced from the distillery’s backyard, by the master distiller, allowing the brand to tap into the trend of food and drink urban foraging. The program was focused in the gin's key market Chicago, where an event was held for local mixologists and media who were invited to forage with an urban forager in Lincoln Park, attend an educational seminar led by Gin Master Simon Buley, and create cocktails with the hand-picked ingredients. The campaign was so success fill it was replicated at Tales of the Cocktail in New Orleans, as well as in select global markets, becoming a global best practice for the brand.
Following the program, Caorunn sales grew over 150% in the Chicago market.
This digital commercial was created to support the "Radio Maliboomboom Summer Correspondent" program by calling for entries to the contest, where one person won the opportunity to tour with the Radio Maliboomboom Summer Concert Series.
The SPiN Blue Balls campaign was launched at SPiN New York, Los Angeles, Toronto, and Dubai, to benefit the Testicular Cancer Society (TCS). When patrons ordered a "Blue Ball Special" or posted a photo with the #SPiNBlueBalls hashtag, SPiN pledged $1 to the TCS organization.
The activity lead to Time Out New York offering SPiN's co-owner Susan Sarandon the first ever guest-editor gig at the magazine.
Orchestrated in three weeks, the Malibu Summer Flashmob showcased the new advertising campaign's quirky dance. Taking place in NYC's City Hall park, the 100 person mob reached over 100,000 views on YouTube in the first three days.