Help Stop The Runs

Help Stop The Runs, Not Those kind, the Other kind.

French brand Lactéol launched their Kid’s DiarrhEase product in the U.S. with the Help Stop The Runs campaign. Every parent of a kid under six knows the chaos of "the runs"—you put your kid down, and suddenly, they’re bolting down a store aisle. Oh, wait, those aren’t the kind of “runs” we’re talking about. We meant the occasional diarrhea kind.

The campaign brought both versions of “the runs” to life with humor and authenticity. It helped parents by offering the only diarrhea solution for kids 6 months and up and showcased a moment every parent can relate to with warmth, energy, and a bit of misdirection.

The campaign launched with a brand video featuring mom influencer Jessi Meeks, social and display advertising, a partnership with Scary Mommy, an extended influencer campaign across social, and a consumer promotion in CVS to highlight the product benefits.

Influencers: