Help Stop The Runs

Help Stop The Runs, Not Those kind, the Other kind.

It’s a relatable moment, every parent of a three-year-old has gone through it: the second you put your kid down, they take off running.

For Lactéol diarrhEase—a French postbiotic newly available in the U.S. and the only OTC supplement for kids as young as 6 months—we tapped into the reality of everyday parenting to launch 'Help Stop the Runs': a campaign that brings a little humor (and a lot of relief) to a common problem.

To bring the moment to life, we partnered with influencer Jessi Meeks and her real-life three-year-old, capturing the kind of chaos every parent knows all too well.

Some runs can’t be stopped. But the occasional diarrhea kind? That’s where Lactéol diarrhEase comes in.

The extensive digital campaign ran on social and display, partnered with the mommy blog Scary Mommy, and featured an extended influencer campaign and a consumer promotion in CVS to highlight the product benefits.

Within one month of the campaign launch, the brand saw a 100% lift in CVS sales.
While the Meta ad CPCs outperformed benchmarks by 43%.
And the launch video had an engagement rate 136% above benchmarks.