Together We Dream
Mercedes-Benz Together We Dream
Together We Dream a series of large-scale events in multiple cities to celebrate the LGBTQ community’s growing access to equal rights.
The initiatives included partnering with LGBTQ influencers to build a high-indexing guest list from the banking, publishing, medical, legal, and entertainment fields. They also offered opportunities to live their aspirations through emotional engagement with the brand and the newest Mercedes Benz automobiles.
The events drove purchases in the New York market by putting high-indexing LGBTQ guests into the seats of Mercedes-Benz
Guests shared their enjoyment, socially helping to create
a greater online conversation, further projecting the Mercedes-Benz messageExposure to press included Bloomberg Pursuits, Next Magazine, and Passport Magazine, which dubbed the brand “one of the most authentically committed car brands” to the LGBTQ community