The launch of the Estroven Intimacy Kit included a 10 week promotion around the theme "Rediscover your Sense of Sex" to appeal to the fact that women respond to their sexual desires both physically and emotionally.

The promotion included information from experts—an M.D., a Sex and Relationship Therapist, and a blogger—including a series of sense-based video tips.

The campaign extends from digital to public relations and eCRM to social, all fitting within the TV commercial theme of "Menopause Monologues."

To further promote the digital activity, social videos were created within the context of "Menopause Monologues" that spoke to each sense.