Forage to Glass is a strategic program to raise awareness of Caoruun Gin among beverage trade influencers. The program focused on the spirit's assets, as a gin created with botanicals hand-sourced from the distillery’s backyard, by the master distiller, allowing the brand to tap into the trend of food and drink urban foraging. The program was focused in the gin's key market Chicago, where an event was held for local mixologists and media who were invited to forage with an urban forager in Lincoln Park, attend an educational seminar led by Gin Master Simon Buley, and create cocktails with the hand-picked ingredients. The campaign was so success fill it was replicated at Tales of the Cocktail in New Orleans, as well as in select global markets, becoming a global best practice for the brand.
Following the program, Caorunn sales grew over 150% in the Chicago market.